Marketing 101 | Brow Beauty by Victoria

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Mastering Microblading: Achieve the Best Results for Every Client

Introduction & Agenda

Introduction (4:54)

Microblading Defined

What is Microblading? (1:49)
Microblading Healed Results (3:01)

Ideal Microblading Candidacy

Ideal Skin Type (4:16)
Contradictions: Medication/Health Issues (8:12)
Additional Contradictions

Pigment Selection

Fitzpatrick Scale
Organic vs. Inorganic (16:38)
Pigment Swabs (5:30)
Examples of Client & Pigment Selections

Microblading Tools

Blade Types
Proper Depth (8:06)
Numbing (8:59)

Poor Healed Results & Corrections

Poor Healed Results (16:37)
Corrections (11:50)

Natural Looking Patterns

Microblading Stroke Patterns (29:20)

Healing Process & Aftercare

Microblading Healing Process (17:38)
Microblading Aftercare

Mapping the Perfect Eyebrow

The Inked Thread Method

Step-by-step Microblading Session

The Set-Up (2:15)
The Intake (1:07)
Client Prep (8:25)
Mapping (18:57)
Approval
Microblade (14:29)
Pigment Mask (2:12)
Full Session (17:28)

Sanitization

Sanitizing the Chair (2:40)
Sanitizing your Tools & Tray (11:13)

Best Practices

Best Practices = More Business (16:55)
Intake Forms
PMU Community

Marketing 101

Marketing 101 (18:21)
Digital Marketing
Local Marketing
Referral Programs
Ambassadors

Everything You Need

What to Purchase
Help Videos & Apps
Inspection Checklist

Teach online with

Marketing 101

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